“If I have to assess, it is not successful.” Dell founder Michael Dell in the results of the last quarter investor conference publish this assessment in recent years and the Renaissance, sony vgp-bps8 battery, sony vgp-bpl8 battery, and he also said, “Dell is considered privatization.” Principal shareholder of Dell on the basis of future premiums expected from the acquisition, Dell’s share price rose 4.9%.
“In the Dell, who feel the most is the strategy a few years in constant evolution.” A Dell said that Dell Yi Zhi Meiyoufangqi regain market first effort, but a practical and effective Zhaodao not easy things. In addition, the external Dell, other PC makers have also changed significantly.
The fighting and come back and repeat constantly
“He is a CEO very laborious.” Internal staff commented Michael Dell Dell came back, he was always in communication, always thinking, always working. Dell is changing its direction.
January 31, 2007, founder Michael Dell returned as CEO. In more than six years before that time, Dell has its unique direct sales model has maintained the first position of PC in the world. Founder of return because their “first” position, so far, Dell has faced “no change” situation.
In 2001, Dell’s market share, ahead of all competitors to become the first PC company, GD761 , this model allows Dell customers in response to large companies and industrial customers are very calm when. But Dell enjoy “live”, the success, the market is also undergoing a subtle change: in 2005, the market for personal consumption began to grow rapidly. Dell has the arrogance to ignore this trend, while Hewlett-Packard seize this opportunity. In 2006, HP was CEO Mark News – Hurd to lead HP’s full impact on the consumer market, and operating costs of maximum compression. A year later, Dell, HP has replaced the first place. Michael Dell is back, he wrote a letter to all employees who admitted: “For the consumer business, I think that the substantial reduction in size is a mistake dell vostro 1310 battery, dell vostro 1510 battery.”
In 2007, Michael Dell took office only some of its initiatives for change, as if to emulate Hewlett-Packard will focus on issues focused on internal bureaucracy and cost control, through a series of adjustments in order to streamline the organization, reduce costs. In the period following the quarterly earnings from Dell, there will be a cost digital compressed.
In addition, Dell has done this year, two major changes. First, back on the consumer market. For the consumer market, Dell seems to follow the example of the design of Apple products since the beginning, and Nike senior designer hired to make products more fashionable. Second, the direct sales model to break the stick for many years, beginning with the retailer to enter the terminal stores.
However, such a strategy can not completely reverse the unfavorable situation of Dell. In 2008, Michael Dell, the company must begin to reorganize around the customer, but then, most technology companies are taking such a structure. Dell in the past year, the company’s business into four customer segments, namely consumer business, enterprise, small and medium enterprises business unit and the government and education division.
These efforts on the market and did not return, the benefit Dell is not much improvement. In early 2009, Dell began large-scale organizational restructuring, and completed the acquisition strategy. 3.9 billion acquisition of Pero (IT services) to see Dell’s new strategic direction: IBM Learning high value-added IT services and consulting.
This year, Dell also has a key that is entered in the field of mobile telephony. After another year of organizational restructuring at the end of 2009, the structure of Dell in five Department: large companies, public utilities department (health, education, government), SMEs and consumer services, utilities and telecommunications. At the same time, Dell canceled the locale, such as no longer to the Asia-Pacific, Greater China by senior all sectors are directly managed from the head down.
However, Dell has missed one other rival low-end netbooks from Acer, power and cost advantages of making profits dell studio xps 1340 battery, dell studio xps 1640 battery, and finally surpass Dell in mid-2009 low, manufacturers of PC second. Dell has again fallen, retired to third parties.
The DNA must be radically changed
Michael Dell acknowledged the “change is not effective,” and acknowledged that “Dell is considering privatization of the time, the performance of Dell is not a cake mess. May 21, 2010 Dell announced its first quarter earnings report showed that corporate profits 441 million U.S. dollars, or about 22 cents per share, higher than the same period last year received $ 290,000,000 profit. Meanwhile, from the change, Dell, particularly in emerging markets including China, where the performance of the BRIC growth very quickly. India and China, respectively in the first quarter, revenues increased 30% and 52%.
But the main problem of the report appears in this quarter gross margin of 16.9% lower at 17.6% last year, well below market forecasts. This is not the first time that Dell deal with the situation of declining profit margins.
Dell had a meeting with the press on several occasions, the levels of Dell are very concerned with the direction of the balance of volume and profit, market share, when asked about the issue, management of Dell is still in the phrase “does not sacrifice profits for market share, but not to retain its market share, profits do not make investors happy.
The reason why Dell has released a “privatization” of the signal, because Dell wants to change further.
Dell has changed in recent years, but the strategy is constantly evolving because Dell has not found a practical solution and the Renaissance. Michael Dell has made a series of reform measures is hp pavilion dm3 battery, hp mini 5101 battery only a partial effect, and failed to reverse the situation of the industry from Dell. Personal consumption compared to HP and Acer in the forefront of the online version of this transcendence, Dell has not found a good way to overcome this problem. More simply follow the successful experience of its competitors, “hunting run mode of change,” the effect is minimal. HP, Dell Chief Technology Officer Shane Robison during the evaluation said: “In this industry that is constantly evolution, to quickly imitate others and can not ensure survival. ”
Observer, not the best strategy. However offensive, you need a higher price.
Now that Dell is a company? If the basic skills? Dell may also not answered this question.
After several years of exploration, Dell seems to find a two-lane road to recovery.
One way is to learn from Apple, in trying to end products more fashionable, more culture. Dell, highly innovative, thinner, smaller, most colors, to meet the user a wide range of needs, has launched new products. But there is a fatal weakness: the core of Dell’s innovative products are not DNA, unlike Apple products, white, flat, simple, which is absolutely Apple. IBM Think Pad and DNA black plate, also by the user likes. No DNA, Dell is not a product can become a star like Apple products, very popular, can not enhance the image with consumers.
Another direction is to learn from IBM, the transformation of IT services and consulting. Dell in 2009 more than ten of the acquisition, but because of the traditional benefits of Dell’s management supply chain, information technology and consulting capability to take a long period of transformation and accumulation. Although internal and external evaluation for toshiba pa3191u-1brs battery, toshiba pa3128u-1brs battery to buy high Perot, but the results still need to acquire a long period of time, that the transformation of IBM has been more than a decade.
In addition to these two strategic directions for the Dell, the most radical change needed is a direct DNA blotting.Inspiron 1721 battery , To direct and channel sales at the same time, it is difficult to rationalize the relationship between them. And, because the lack of experience Dell’s channel management, market policy, terms of cooperation, and distributors to support policy changes too fast, always in constant adaptation.
To do business consumers, companies like Dell, Motorola, dug in a large number of persons to make services, large scale acquisitions of Dell, many consulting division upscale came on the Dell , learning channel management, people dig Dell from HP and Lenovo. With Dell’s strategy in recent years continued to adjust the one hand, the loss of Dell’s highest level, on the other hand is a large influx of fresh blood. The DNA was transferred from Dell, but it’s like a test, the variation can in the direction of Michael Dell hopes to achieve? Difficult to control.
Perhaps Michael Dell has revealed the “privatization” of the information is no longer wanted to change fear fear hands, feet, remove the financial data of each quarter facing investors and mingle, run once more.
Observer reporter
Dell’s problem is not only a change
Dell has been changed, but the breakthrough did not find effective ways, because the PC industry in this respect in a changing era. Dell is changing, faster opponents. Dell seems to think their own thoughts gradually clear the competitive situation has changed.
Acer pressure increasing. Acer with the online version of this advantage, began to enter the market vigorously Tablet PC. Recently, it announced a collaboration with the founder, in addition to PC, the PAC has the (Printed Circuit Board, which is printed panels, is an important component e) and e-book is the founder of assistance.
HP does not enjoy a dominant position that the possibility of also looking for a revolutionary way. Not long ago, HP had just 1.2 billion dollars to buy smart phone maker Palm. HP does not want to intervene early in the field of smart phones, dell latitude e6400 battery, dell latitude e6500 battery , but not on its own products and market opening. smart phone market does not have to wait, according to analysis from the perspective of the industry, sales of smartphones in 2010 will exceed the PC. The acquisition of Palm, Palm will help HP get valuable patented technology, and can challenge Apple’s iPhone operating system OS mobile.
In addition, the association is the most radical. “Lenovo will be desperate to to occupy the market of mobile Internet.” Liu, who describes the determination of the mobile market, but also shows the need for Lenovo mobile strategy. Lenovo “Plan” in will to enter fully into the phone and smart in this area, and the feasibility of developing large industrial system, and mobile operators, content providers, the developer of applications and other forms of cooperation different, namely to emulate Apple’s copy “Terminal Services + + content of the model.
Who said that Acer Union founder is necessarily greater than 2, then 1 +1? Who can guarantee that HP use Palm smart phone market, second to the European Union will certainly be a success? Liu And “The Plan” has really challenge Apple music from your last? Dell’s problem is not only change, technological modernization, integration of the industry, new markets are constantly being produced, manufacturers should take the lead in setting policy. Dell is changing, and competitors are changing rapidly and becoming more daring, more transfers.
Another potential variable, with the success of Apple iPad, a tablet PC in the emerging field of forces. According to market research firm DisplaySearch report June 15 said that computers are Apple iPad tablet to erode the market share of the Internet, the trend in the computer industry seems to have come from micro-tablet PC. In the first quarter of this year, VGP-BPS8 , Apple’s sales channels to nearly 70 million units shipped iPad tablet PCs, accounting for all the books on Internet Tablet PC sales of 6.5%. The first two months of the second quarter, Apple sold 2 million units compressed IPAD.
HP’s growth in the consumer market through the “outstanding” by Acer Netbook “upgrade”, I do not know enough to prepare many dell studio xps 13 battery, dell studio xps 16 battery PC makers, who can catch this tour Tablet PC Express.
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